In the modern marketing world, understanding customer behavior is not a luxury but a necessity. Businesses now have access to an enormous amount of customer data from various sources such as websites, mobile apps, email campaigns, and social media. But collecting data is just the beginning. To make meaningful use of this information, businesses need a Customer Data Platform that brings everything together for actionable insights. A Customer Data Platform or CDP is a unified data system that collects, integrates, and organizes customer data from multiple channels into one central location. This enables businesses to create a single view of each customer. By doing so, they can deliver personalized experiences and make more informed marketing decisions.